Anyone who has worked at an agency or in media on the client-side knows what it means to be in a service business. When the client asks for something—even under impossible conditions—you figure out how to deliver. And, in planning and buying, we all know that keeping up with the latest tools and jargon can be a full-time job.
The “Okay, Client...” campaign leverages real frustrations that media professionals face in the industry. Using accurate, industry-specific jargon and scenarios inspired by one-on-one interviews and Reddit complaints, we bring the “Okay, Client...” idea to life.